Tom from Chop Chop Film had a great core brand that wasn't translating when extending out to real-world brand moments. As with every project, we simply went back to the brand's core and built out the website and digital assets from there. The brand hinged on the clever animation of a film reel rolling through the two H's in the excellent logo. All transitions, typography, spacing and amounts of contrast were designed to emphasise but not detract from this.
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